The Vision

Our vision is to create planet-responsible choices that you’d want to buy regardless of their impact or backstory. We do this by turning the traditional design process inside out. Instead of developing new materials, we rescue existing ones. We “thrift” high-quality leathers and luxury textiles that are left over from other brands and past seasons.

By repurposing these excess materials, also known as deadstock, into authentically considered essentials, we avoid carbon emissions related to the production of new materials. The most important part of this process is you. If we don’t make something you want to wear or carry, we’re just creating more waste. That’s why design and quality are as important to us as climate-conscious decisions.

WE-AR4 PLANET RESPONSIBILITY
WE-AR4 THE FUTURE OF FASHION